The Process
In detail, the transformative process begins with the receiving of manuscripts. Here the manuscripts is read and evaluated according to set company criteria -- grammar, flow, originality, readability, market potential. After reading the material, the committee composed of the _Publisher and two other undisclosed members, decides on whether to accept or reject the manuscript. However, the final decision rests on the Publisher. If the material is accepted for publishing then it would be tested on three other individuals who do not know the author. The individuals, who closely resemble the intended market for the manuscript, review the material. Two out of the three votes are required in order to proceed to the next step of the process. Else the manuscript is returned to the author for re-writing, pending re-submission and re-evaluation or it is not accepted. Depending on their budget, clients either purchase the publishing service alone and pay for printing costs themselves, else they submit the material and get a percentage from gross sales instead. The Publisher then decides on appropriate book cover concepts, packaging alternatives, production schedule, and launch target dates. Once a price quote is set, a contract with the printer is signed. Depending too, on the case involving the material, a cover illustrator, photographer, specialized editor, or graphic designer is commissioned per project. Each project works along a predetermined schedule, as soon as dates are
identified, the activities are marked into the calendar backwards. At the beginning and end dates of every production stage, an installed monitoring process rates quality, delivery, and productivity. Preventing and/or corrective actions are made in case tasks do not fall within set targets.
Production process formally begins when content is imputed to the computer for "treatment". The production process involves the designing of the general content layout, manipulating graphic and art designs, formatting text, and typesetting to yield a final copy print, camera-ready version of the content in preparation for printing. This publishing output is subsequently brought to the printer where it becomes their critical key input. At this point, the printing input will be prepared and photographed before actual printing could begin. Completion is subject to original packaging concept; time-frame can be anywhere between three weeks to six months.
After final quality checks against defective issues, the desired outcome achieved, the printed package is ready for launching, marketing, and distribution wherein pricing strategy is established through a series of price sensitivity, contribution analysis, and cost-benefit tests; all resulting in a positive and productive outcome for the reader.